Hi again! 👋
My name is Vadik Matveev
I’m a product designer with 12+ years of experience, working across web, mobile, and even TV platforms. While I enjoy designing for all screens, the web is my true playground — I know my way around HTML, CSS, and JS, and even built this site from scratch.
I help companies understand their users and turn business goals into clear, user-friendly interfaces. I believe great product design is about real interaction — not static screens. That’s why I love to build detailed prototypes that are easy to test early, saving time, budget, and guesswork down the line.
I work well solo or in teams, often leading small groups toward consistency through shared patterns and systems — helping build strong bridges between design and development.
My experience
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Platinumlist
Ticketing solutions, B2C, Web & Mobile
Lead Product Designer. Jul 2023 – Dec 2024
- Hired and supported a team of 4 designers, creating a friendly and collaborative environment.
- Helped increase revenue by designing modern, easy-to-use UIs for complex Web and Mobile cases.
- Improved purchase flow, which led to a 3.2% boost in conversion.
- Launched features like smart tickets, sharing, and resale to reduce scalping and increase app traffic by 38%.
- Set up a research workflow and prepared 20+ usability sessions with high-fidelity prototypes.
- Built and maintained a design system that helped keep things consistent across different platforms.
- Smoothed out the collaboration between designers and developers by improving communication and processes.
- Kicked off a rebranding project: handled agency briefings, defined the creative direction, and chose the final partner.
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Yandex
Smart TV and devices, B2C, TV and VUI
Senior Product Designer. Mar 2021 – Jun 2023
- Designed interfaces for Smart TV, optimized for remote navigation and lean-back experiences.
- Redesigned the onboarding flow, which increased login completion by 10%.
- Simplified screensaver setup, improving the TVT metric by 8%.
- Contributed to voice-first interaction design to make key features easier to access hands-free.
- Helped plan and run 10+ UX research sessions using real TV devices connected to Figma.
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ITSK
Oil industry, Enterprise & B2B, Web
Lead Product Designer. Feb 2019 – Feb 2021
- Designed UX and UI for 5 complex enterprise products, making them more usable and efficient.
- Co-created and maintained an open-source design system (in Figma and code) used across a wide range of products.
- Managed a small design team, building a supportive culture and helping teammates grow professionally.
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Yandex Money (now U Money)
Fintech, B2B, Web
Product Designer. Oct 2017 – Jan 2019
- Designed clear, user-friendly interfaces for B2B fintech tools.
- Helped boost engagement by 12% after redesigning and coding the B2B website in just 2 months with a small team.
- Built and evolved a large-scale design system tailored to fintech needs — with strong token logic and consistent UX.
- Created interactive, dev-friendly prototypes with real code to speed up testing and reduce handoff issues.
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M18
Design agency, B2B, Web
UI/UX Designer. Feb 2016 – Oct 2017
- Honed skills in designing complex and content-rich websites
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Logomotiv
Design agency, B2B & B2C, Web, Mobile & Branding
Designer. Mar 2013 – Jan 2016
- Worked across UI/UX, mobile and web design, motion, 3D, branding, and visual storytelling
How I work
I combine strong UX thinking with hands-on technical skills. From user flows and JTBD to low- or high-fidelity interactive prototypes, I focus on validating ideas early and refining them with real user data.
Alongside tools like Figma, After Effects, and Rive, I have solid front-end skills — writing clean HTML/CSS, understanding JavaScript basics, and collaborating smoothly with developers. I'm also always curious to explore and workflows, using AI tools like ChatGPT, Recraft, and Figma’s Make to speed up routine tasks and stay ahead.
Who I am
Besides design, my other big obsession is music. I listen to a lot of artists, love digging into music history, and collect vinyl records. I even run a YouTube channel where I talk about different genres and albums — though it’s all in Russian.
I also enjoy long-distance cycling, good coffee, and obscure craft beer.